Customer feedback

“Took our old boy this afternoon and Alice has done a brilliant job with him! He can get quite nervous when he doesn’t know where he is but he came back super chilled and looking very smart – thank you Alice! We’ll be back as soon as he needs another trim.”

Jo, Cowfold

“Had both my dogs hair cut today and would just like to say the look and smell amazing, I’ve taken them to a few places in the past and they’ve not looked any different but Alice has done an amazing job- highly recommend thank you Alice will definitely be coming back.”

Gemma, Henfield

“Alice has such a lovely way with dogs. Our Cocker Spaniel, Alfie had a bad experience at another groomer and Alice worked with us to help him overcome anxiety. She offered lots of helpful, practical advice for us to do at home before bringing Alfie in for his cut. When we collected him the cut was exactly what we asked for and Alfie was snuggled on the bed, completely at ease and relaxed. Amazing experience for Alfie and cannot recommend Alice’s Dog Grooming enough! Thank you Alice.”

Zoe, Henfield

“I absolutely recommend Alice for dog grooming! I have two very lively black labs and Alice is fantastic with them. They thoroughly enjoy their visits, they look and smell divine when I collect them. The salon is lovely, fresh, light and very friendly! We’ll keep coming back!”

Caroline, Cowfold

“Alice was fantastic at sorting out our dog, who’s hair had become tangled and matted. She managed to fit us in last minute and turned our dog around in no time. Thank you so much for your amazing service!”

Nathan, Henfield

“I travel quite far to use Alice and her services. She has always been the best and is very patient with my little one! My pooch always smells amazing after her visit and I wouldn’t go anywhere else! Thank you.”

Chloe, Brighton

“My dog Samuel had his first wash and cut at Alice’s this week. Just want to say thank you so much he looks lovely.. cut perfect & smells lovely!”

Lucy, Henfield

“I have a beautiful little border terrier x Lhasa Apso who’s coat needs regular grooming. I absolutely recommend Alice for dog grooming! She really enjoys her visits and is always excited to see Alice. She does a fantastic job and she comes home very pleased with her self looking and smelling Divine!”

Laura, Henfield

“Thanks so much for grooming Scarlett today Alice, she is like a dog with two tails at home running around the garden. She looks about half her age, definitely book her in again soon. Thanks again, Doug and Trudi.”

Doug and Trudi, Sutton

“Tammy has been three times so far. Only had the mutt a year or so and she looks great and is one happy pooch when I pick her up after a clip and bath, would and do recommend Alice to doggy pals. She does a good job quickly and efficiently and doesn’t charge a fortune either!”

Jean, Henfield

“Boris looks absolutely brilliant. Definitely the best cut he’s ever had in his seven years! He has really taken to Alice and is happy to be free of all that long, hot coat. See you soon!”

Lynn, Henfield

“Thank you so much for giving Lyla her wonderful 1st groom! She smells delicious and is now all ready for summer and thank you for being patient with her…I heard it took a little while for her to get used to the clippers. A big thanks from Bex and Rich”

Rebecca, Henfield

“Alice did a brilliant job on my two boys, Micky and Max – they look fantastic! Best grooming they have ever had – very professional and friendly service.”

 Emma, Horsham

“I took my Cocker Spaniel to Alice today for the first time and I’m really pleased with the result! She took the time to understand what I wanted and was very patient with Millie who is not usually very keen on being groomed! Happy dog, happy owner – will definitely return!”

Louise, Southwater

“I took my Staffy up there today for a bath. He smells lovely. He was very happy when I went to pick him up. Very friendly. Definitely recommend. Will be going again. Thank you!”

Liz, Henfield

“I dropped my Labradoodle, Frodo, off to Alice for a groom. Frodo is a very large, 2 year old, slightly nervous rescue. I explained to Alice how I wanted him groomed – leave his head/tail and rest of him short. Alice did a fantastic job with him! Frodo had been very good and definitely liked Alice! I am very happy with the way he looks and he will be a regular client! I can’t recommend Alice enough!!”

Paul, Horsham

“Alice did a great job grooming our dog, Nemo. He came home looking and smelling amazing.”

Claire, Henfield

Happy dog

“Thank you so much for Asha’s haircut. She looks great! I have never seen her so happy after having a groom. We will see you very soon.”

Sian, Burgess Hill

“We’ve been taking Daisy to Alice’s for a year or so now – she always comes back looking very fresh, and always feels so comfortable around Alice. Highly recommend!”

Rosie, Lower Beeding

“Thank you Alice for Poppy’s first ever groom! She looks very smart and smells gorgeous.”

Laura, Henfield

“Thank you so much for such a wonderful groom and Billy’s new look with shorter ears. See you again in 6-8 weeks.”

Nicola, Henfield

“Thank you for the fab groom on Bear! Alice was really patient with Bear (long hair GSD) and did a brilliant job with him and his very overdue groom! Bear has numerous allergies and Alice was more than happy to discuss his requirements and use a ‘Bear friendly’ shampoo (hypoallergenic). 100% recommend.”

Gemma, Henfield

“Forest loved his hand-strip and wash – he came home a happy, less hairy chap. Alice is fab!”

Lizzie, Horsham


“Had my two rough coated Jack Russells trimmed by Alice and she did an awesome job! We will be returning in the future.”

Tom, Broadbridge Heath

“My fifteen year old Springer X rescue dog was in desperate need of a groom. I took Buzz to Alice and he now looks very smart, smells lovely and it’s knocked years off him! I’m sure he enjoyed the pampering as he certainly wasn’t in any rush to come home either! Thank you Alice.”

Lara, Billingshurt

“I took my English Cocker Spaniel to Alice for his groom. He was so comfortable there, he looked so proud of himself after his cut. Alice did a great job. I have taken him back on a regular basis and would highly recommend Alice’s Dog Grooming. Friendly service. Thank you.”

 Michele, Southwater

“Archie looks amazing, yet again! Thanks Alice, great job!”

Laura, Cowfold

“We took Freddie to see Alice, he was looking very scruffy and when we picked him up, he looked so handsome! He was beautifully hand stripped! And more importantly he was a very happy dog, he was very content in Alice’s company. Great job always, visit regularly now- thanks.”

Sue, Horsham


“Alice was brilliant with my dog Bella. It was Bella’s first grooming session and Alice was so good with her. The haircut was brilliant and Bella looked amazing. Thank you so much, Alice. We will be back again very soon!”

Hannah, Haywards Heath

 Book your appointment today >

01273 493 199